Since a majority of home buyers start their search from the internet, it’s imperative for the property agents to go online with their listings. Once you post listings online, you need to bring more traffic to these listings through all channels. Social media is the most important among them and as a digital marketing agency, we recommend it too.
As per a recent study, nearly 77% of the realtors are using social media in some format. 47% of these realtors agreed that they got quality leads through these platforms. So, social media is effective and it’s a potential tool in your digital marketing arsenal. Here are some tips how you can leverage this channel for promoting your property listings as well:
Optimize the Content with Hashtags
Contrary to what many people say, hashtags aren’t just meant to attract more likes to your posts. They, in fact, bring more engagement to your postings by making your business visible on social platforms. Hence, using the right hashtags is important. Use keyword-related and location-specific hashtags.
Post Live Events on Facebook
As an advertiser on Facebook, you can target the events in your area or post your own event with the property location. For example, if you specialize in apartment rentals, target the young professionals in your city through an event that appeals to them.
Keep in Touch with Followers
After asking questions, buyers on the social media platforms expect a quick reply from your side. So, you should be proactive in your communications. A vast number of home hunters are looking online to know more about the location and they use features like Facebook recommendations to narrow down their choices.
Hence, they may post their questions on your Facebook page instead of calling your office. You should not only answer these questions immediately but also take this opportunity to convert these followers into buyers.
Share Your Success Stories
Apart from the listings, you should also share your success stories on social media. Here, you can highlight your stories and connect with the targeted clients. Share company’s accolades, awards, or any recent positive development that shows off your company’s track record.
Add Photos and Captions
Make your latest property listings more presentable through high-quality photos and appealing captions. Incorporate multiple photos of every listing along with complete contact information into the content. Also, make an attractive call to action that will prompt the users to click on your listings.
Create Social Media Graphics
Instead of using stock photos, create customized graphics for your social media promotion. It can be a mix of text, icons, and shapes presented with engaging contact for targeted audience. These infographics provide an easy way for the buyers to understand your content with highlighted quantitative details about important listings.
Use Automation for Social Media Posting
To improve your social media presence, consistency is essential. However, your schedule may make it difficult to remain consistent with your posting schedule. This is where you can use automation tools for your listings on social media to keep you ahead of time. You can schedule your post on a specific date and timing.
These are some effective social media marketing strategies to promote your property listings. Eastern Alley provides complete support and services to manage your social media promotions. We are a leading digital marketing agency in Tirupur and Coimbatore, with a strong team of social media experts to handle every account with attention to details.
