BStories was started with a strong determination to provide South Indian craftsmen with an opportunity to retain a slowly deteriorating craft. The brand’s focus is to help revive the craft industry of Salem and Tirupur. They manufacture a wide range of stylish sleepwear that caters to this young, trendy generation. They have an ever-growing product catalogue and new editions are added every season. Their range of products varies from night sets, pyjamas, shorts, sleeptees, customized eye masks etc. They started business by selling their merchandise in retail outlets and specialized boutiques. The company wanted to venture into the online marketplace and hence has partnered with Eastern Alley.
After a detail study of the industry and the competitors, Eastern Alley created a straight forward ecommerce website for the brand. Working with an agile methodology, We worked with a strategy that could yield return on investment right from the initial months. We setup and promoted Amazon and Flipcart stores. The other sales channels that were setup were Facebook shopping page and Instagram.
eCommerce Website, Amazon store, Flipcart store, Facebook marketing, Instagram